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Toro Toro by Chef Richard Sandoval Launches Immersive Cultural Campaign in Honor of Día de los Muertos

September 28,2021

Reposted by Toro Toro Fort Worth.

Toro Toro by Chef Richard Sandoval and Richard Sandoval Hospitality are proud to honor Día de los Muertos with an immersive campaign that includes inspired specials and multi-sensory activations. From Tuesday, October 5, 2021, to Tuesday, November 2, 2021, Toro Toro will offer guests a chance to partake in the celebration with marigold-inspired dishes and beverages, a signature Spotify playlist, online tutorials led by Chef Richard Sandoval, and more. 

“We’ve chosen the marigold as the way we’re telling the story of Día de los Muertos this year, as it’s symbolically used during the holiday and believed that the color and smell help guide one’s ancestors,” said Chef Richard Sandoval. “I invite everyone to taste our marigold-inspired specials, listen to our signature Día de los Muertos Spotify channel, and immerse yourself in one of my favorite holidays.”  

Día de los Muertos, or “Day of the Dead,” originated in Mexico. Rather than being a Mexican version of Halloween, it is a festival of color and life-affirming joy aimed at demonstrating love and respect to the past while setting intentions for the future. Toro Toro is pleased to take part in the celebration by showcasing the rich heritage and culture of the holiday through sensory experiences to Downtown Fort Worth and surrounding communities. 

Exclusive menu items include a Chile Ancho Confit with a pork belly stew, star anise, a spice created from an evergreen tree native to northeast Vietnam and southwest China, sweet plantain, almonds and mole rosa; Braised Short Rib featuring an orange blossom purée, Espadín mezcal sauce, baby patipan squash, and sun-dried chili ash; and Pumpkin Cake crafted with caramel pumpkin, piloncillo sauce, spiced pepitas, and cinnamon ice cream. Beverages include the Flor De Muertos Margarita made with Patrón Silver, agave, passion fruit, lime, and fresh marigolds, and the Marigold Margarita featuring Patrón Reposado, tonic, fresh marigold simple syrup, and lime.

Besides food and beverage, Richard Sandoval Hospitality partnered with Mexico City-based illustrator and artist Chepe Daniel Baez (@chepeshepe) to create bespoke pieces that celebrate the holiday featuring cultural icons such as a skull mosaic, eye of remembrance, and the marigold. The icons will be incorporated on Día de los Muertos menus, accessories such as buttons and paper coasters, and more throughout the entirety of the campaign. In addition, Paco Rozas and Christophe Bourlon of Soda Raíz collaborated with Richard Sandoval Hospitality to completely curate a playlist of Latin music inspired by the celebration of life, which will be available on Spotify

Toro Toro Fort Worth will be one of 29 Richard Sandoval Hospitality locations participating in the cultural campaign, which encompasses eight states and five countries including the United States of America, Mexico, United Arab Emirates, Serbia, and Qatar. To join in the celebration, make a reservation at Toro Toro here:

Location Mentioned: Toro Toro