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Dickies moving into new HQ in downtown Fort Worth in 2023

January 6,2023


See full Dallas Morning News article by Natalie Walters here.

The clothing maker behind Big Tex’s shirt is getting a sleek new headquarters in downtown Fort Worth.

Fort Worth-based Dickies, a 100-year-old brand that makes workwear, including scrubs and mechanic uniforms, will move into the top floor of The Tower, a six-story complex on Taylor Street, after decades on West Vickery Boulevard.

The 75,000-square-foot space is getting an estimated $4.5 million renovation, according to state permits. A mid-2023 opening is planned.

Dickies didn’t comment on whether the move will create any jobs or if its retail store on West Vickery Boulevard will also move, the Fort Worth Star-Telegram reported.

The company started making denim bib overalls in 1922 and has become the No. 1 work apparel manufacturer. The family-owned company was bought for $820 million in cash in 2017 by U.S.-based apparel manufacturer VF Corp, which owns other well-known brands including Vans, The North Face and Timberland.

For its 2022 fiscal year that ended April 2, VF reported a 28% increase in revenue from the previous year to $11.8 billion, according to its annual report. Dickies reported global revenue of $838 million for the period, a 19% increase from the previous year.

VF revised its guidance for the 2023 fiscal year downward in December due to slower consumer demand and now expects sales growth between 3% and 4%, compared to prior guidance between 5% and 6%. For the three months ended Oct. 1, of VF’s top brands, including Dickies, Timberland, The North Face and Vans, Dickies had the steepest year-over-year decline in revenue with a 19% drop. VF’s overall revenue dropped 4% for the same time period.

VF’s CEO Steve Rendle retired in December after heading up the company since 2017. Board member and former CEO of Clorox Co. Benno Dorer is serving as interim CEO.

Dickies has five retail locations, including Fort Worth, San Marcos, Jersey Village, Katy and Las Vegas. It also owns naming rights to Dickies Arena, a 14,000-seat, multipurpose facility in Fort Worth’s cultural district.


Location Mentioned: The Tower