Dickies workwear to move HQ to downtown Fort Worth
See full The Real Deal article by TRD Staff here.
Dickies, the classic workwear brand, is moving into the top floor of the Tower in Fort Worth.
It is moving its global headquarters from West Vickery to a six-floor complex at 500 Taylor Street. For reference, it’s the retail/office building and parking garage next to the Tower condominium high-rise.
The company is planning a $4.5 million renovation of the 75,000-square-foot space, the Dallas Morning News reported, based on documents from the Texas Department of Licensing and Regulation.
Dickies didn’t say whether the move will create any jobs or if its retail store at 521 West Vickery Boulevard will also move, the Fort Worth Star-Telegram reports.
The workwear company’s identity is entwined with Fort Worth. It lends its name to Dickies Arena, a 14,000-seat, multipurpose facility in the city’s cultural district. And it clothes Big Tex, the 55-foot-tall greeter of the State Fair of Texas.
Its operations began in 1922, manufacturing denim bib overalls out of a historic schoolhouse at 319 Lipscomb Street. The campus at 509 Vickery Boulevard, just south of Interstate 30 and the railroad tracks, has served as the site of a Dickies manufacturing facility and adjacent store for decades.
For the vast majority of its existence, Williamson-Dickie was a family-owned business until VP Corp bought it in 2017. The North Carolina-based apparel manufacturer, which also owns Vans, North Face and Timberland, paid $820 million in cash for the company.
The latest move comes on the heels of VF’s CEO Steve Rendle’s retirement in December, after heading up the company since 2017. Board member and former CEO of Clorox Co. Benno Dorer is currently serving as interim CEO.
Location Mentioned: The Tower