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Video released as part of Fort Worth’s business attraction campaign

July 12,2022

See full City of Fort Worth article here.

In April, the City of Fort Worth kicked off a national marketing campaign in partnership with Schaefer Advertising Agency to help elevate Fort Worth’s profile to the national business community.

The campaign is intended to support new and existing business growth, celebrate and encourage innovation and entrepreneurship, and showcase the city’s strong foundations within its target industries, which are outlined in the 2022 update of the city’s Economic Development Strategic Plan.

“This campaign is a big opportunity to raise Fort Worth’s profile on a national level,” said Robert Sturns, the city’s director of economic development.

“Partners like Visit Fort Worth have done an outstanding job promoting our city as a great place to visit, with incredible historic and cultural attractions, a thriving music scene and exciting events. And while our campaign is very much in alignment with their work, it is much more focused on making the business case for Fort Worth – why our city is also a great place to start, grow or relocate your company.”

This new marketing campaign also aligns with the city’s partnership with the Fort Worth Chamber of Commerce to promote business opportunities across the city, as reflected in Fort Worth’s business attraction website.

It begins in Fort Worth

The first video of this campaign highlights several Fort Worth companies across a variety of industries:

  • Lockheed Martin builds the F-35 Lightning II, the world’s most advanced fighter jet.
  • Linear Labs manufactures modular electric motors that produce more than twice the torque for the same size, weight and energy input of comparable devices. Their motors also have a variety of uses, although the company is currently focused on small vehicle, HVAC and similar industrial applications.
  • Revitalize Charging Solutions has designed an interactive charging station for electric cars that has both residential and commercial applications – it can even charge two cars at once! The chargers themselves are also “future proof” thanks to a universal connector.
  • University of North Texas Health Science Center at Fort Worth recently unveiled its new Regional Simulation Center – a virtual reality space for hands-on learning and training future generations of students, faculty and medical professionals. It is the only facility of its kind in Texas.

Because this campaign is focused on target audiences who are part of the national business community, Fort Worth residents may not have many opportunities to see this advertising within the city limits. However, the Fort Worth Economic Development social media accounts will be sharing highlights and updates as the campaign moves forward.