Sheraton Fort Worth Downtown Starts ‘Significant’ Lobby to Top-floor Suites Transformation
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The Sheraton Fort Worth Downtown has started an extensive transformation that will create a much brighter and more guest-friendly hotel as part of the Sheraton’s new signature experience being implemented worldwide.
Across the street from the Fort Worth Convention Center and a short walk to some 75 restaurants and dozens of entertainment venues, the hotel’s new design and amenities will become a preferred choice for visitors and locals.
The $45 million transformation – one of the largest-ever hotel renovations in the Fort Worth region – will include a redesigned entryway, additional suites, several new work-space studios ideal for small meetings, feature a signature restaurant-bar named West+Stone that will serve breakfast to late-night dinner, as well as &More by Sheraton, which offers an all-day menu and assorted beverages for in-hotel dining or takeaway.
The high-profile project affects every area of the Sheraton Fort Worth Downtown at 1701 Commerce Street. Construction is taking place in phases, allowing the twin-tower hotel and its conference space to remain open with minimal impact on guests.
"We are, in essence, building a brand-new hotel," said General Manager Damien O’Connor, who joined the hotel in 2022. "Our goal is to provide a first-rate experience for guests to meet, work, and relax."
When completed in fall of 2023, the year-long project will transform the Sheraton into a must-stay experience for guests visiting Fort Worth.
"We are very excited about the significant renovation project underway at the Sheraton Fort Worth and the investment in the future of the hotel and our community," said Robert Jameson, President and CEO of Visit Fort Worth.
From the new exterior and Sheraton signage to the refresh of the 403 guest rooms, the transformation will meet the most frequent request of the hotel’s guests – a brighter and more open space.
Large floor-to-ceiling windows and removing walls in the lobby will create a more open feeling and encourage get-togethers for sharing ideas and stories over meals featuring premium ingredients and cocktails customizable by the guest.
The almost 30,000 square feet of conference space located on the second floor – including a large ballroom – is also part of the transformation, and includes new carpet, lighting, furniture, and the latest audiovisual technology to allow for stunning presentations and video playback. The spaces are adaptable to meet the needs of small, large and multi-room events.
"Paired with top-rate service and elevated food offerings, we are creating elegant and comfortable spaces that cater to conferences, meetings and weddings alike," said Courtney Towson, Sheraton Forth Worth Downtown’s Director of Sales and Marketing. "Our guests, whether they are here for an event, business trip, or a weekend getaway, will also find the new rooms appealing and spacious."
Entering one of the newly modernized 403 rooms, guests will observe platform beds, 55-inch televisions, adjustable work tables, numerous charging outlets and power sources, and much-larger bathrooms.
The Sheraton Fort Worth Downtown will have 37 suites – compared to 25 today – including three suites with more than 1,000 square feet. The expansive top-floor Trinity Suite will feature a large parlor and two bedrooms with king-sized beds.
The Sheraton Fort Worth Downtown is across the street from the soon-to-be expanded Fort Worth Convention Center, the popular Water Gardens and the new addition to the Texas A&M University Law School. The hotel is a short drive to The Stockyards, the Near Southside neighborhood, Texas Christian University, the Fort Worth Zoo and the prestigious Colonial Country Club – home to one of the oldest golf tournaments on the PGA TOUR.
"The Sheraton's upgrades are timely responses to both shifting travel trends and the significant redevelopment activity happening around the hotel," said Andy Taft, President of Fort Worth Downtown, Inc. "These improvements all combine to strengthen the hotel's appeal to business, convention, leisure and education travelers."
The hotel has undergone a couple of modest renovations during the past few decades. The current undertaking is similar to Sheraton’s recently completed renovated hotels in Denver and Phoenix, which have received rave reviews from guests and travel experts.
"We’re excited to share what is possible when you embrace challenges and listen to guests," O’Connor said. "We’re looking forward to the opportunity to showcase the results."
Location Mentioned: Sheraton Fort Worth Hotel